Social Media Selling Will Not Close the Deal
We provide a fair bit of training around using Social Media for selling. Most often we are asked “how do I turn friends into clients?” and we’ve seen this question posted on other blogs, by some...
View ArticleSocial Media Behaviour: The Kid Phase?
There’s a lot of nasty behaviour online – understatement of 2010. A tweet from a smart communicator, Lauren, lead me to a post about Richard Dawkins feeling slighted over improper behaviour on his...
View ArticleSocial Media Marketing – Understand the Channel Culture First
Or perhaps, second. First before you engage in a Social Media marketing effort, you need to “listen” to the conversations, to understand them and what channels they are taking place in. Secondly, you...
View ArticleAre Behavior Awards Effective in Social Media Marketing?
I haven’t seen much evidence of success in three years of developing strategies and research for clients across a number of sectors. Yet it seems to still be happening – Huffington Post today is riding...
View ArticleFacebook vs. Google: Why Facebook is Succeeding
Today’s NY Times article on Facebook’s rapid success in global reach serves to show that the battle between Google and Facebook is in full swing. Google beat out Microsoft and Yahoo! in search and now...
View ArticleIs Social Media the End of Friend Nostalgia?
Unlike those under 25, I didn’t grow up with Facebook in my face and my head pummeled with tweets and whistles of notification services and microblogs. I played in mud and sand and helped do my part to...
View ArticleThe Role of Social Networks in Online Engagement
Social Networks are a cornerstone of Cyburbia…they are the hubs or “cities” of our online lives. But their role in our online lives is complex and multi-layered. From over 200 research projects into...
View ArticleWhat “Rick-Rolling”&“Cone-ing” Really Tells Us
Rick-Rolling was quite a fad for a while; playing “Never Gonna Give You Up” by Rick Astley (from the 80′s) at an event and people dancing while videoing and then placing it on YouTube. This harmless,...
View ArticleGoogle+ vs. Facebook: A Human Approach
Being as we are constantly researching social media use and activity for clients, I guess we can’t help but weigh in on the Google+ and Facebook battle that opened up with last week’s announcement of...
View ArticleHow Online Behaviour Impacts Real World Behaviour
It’s probably one of the biggest questions of business and governments; just exactly how does what people do “online” in Cyburbia, translate to actions in the real world? The evidence is overwhelming...
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